How it works

Open the app, go to Products, click Add products, and select the products you want to monitor (up to your plan's limit). Tracking begins immediately.

No — you choose which products to monitor, so you stay focused on the ones that matter to your revenue. Any product you add to your store later appears in the picker; just add it to start tracking.

Views and add-to-carts appear within seconds as shoppers browse. Conversion rates and alerts build up as data accumulates — usually visible within a day.

Tracking is not retroactive: it only counts activity from the moment the app was installed, not before.

A lightweight storefront pixel records when a shopper views a product or adds it to cart. It runs inside Shopify's secure sandbox and sends only the product ID and event type — never any personal information.

Purchases are read from your orders, server-side — not from the shopper's browser. That keeps them accurate even if a shopper closes the tab before the thank-you page finishes loading.

We count a view as a product-page view, an add-to-cart as a cart event, and a purchase as a paid order line item — aggregated per day (UTC). Other tools may define or time-zone these differently, so small differences are normal.

When a product's conversion (or add-to-cart) rate drops meaningfully and the drop is statistically real — not random day-to-day noise. All of the following must be true for the recent period vs. the period before it:

• At least 300 views recently (enough traffic to judge)
• A previous rate of at least 1%
• A drop of at least 30% (relative)
• Statistically significant (p < 0.05)

We run a two-proportion z-test that asks: given the amount of traffic, is this drop large enough to be a real change rather than chance? Low-traffic blips and normal daily wobble won't alert you — only genuine declines do.

• CVR drop — the product's conversion rate fell significantly.
• Add-to-cart drop — fewer shoppers are adding it to cart; an early warning before sales fall.
• Traffic but no sales — plenty of views, but zero purchases in the period.

The Free plan includes CVR-drop alerts; paid plans include all three.

Every night. A qualifying drop appears on your dashboard (and the Alerts page) within a day, and — on paid plans — in your weekly email digest.

It most likely didn't meet every gate above — for example, fewer than 300 recent views, a previous rate under 1%, a drop under 30%, or a change that wasn't statistically significant. This is intentional: it prevents false alarms so the alerts you do get are worth acting on.

It’s an estimate of the revenue a product is losing per month because its conversion dropped. We take how many sales it would have made at its previous conversion rate, subtract what it actually made, and value the shortfall at the product’s average revenue per sale — then express it per month.

It only appears once there’s enough history; brand-new products show no figure until data builds.

A single 0–100 score summarising how a product is doing. It starts at 100 and drops for warning signs: declining conversion, active alerts, revenue at risk, and low/out-of-stock. Bands: 70+ healthy, 40–69 needs watching, under 40 at risk.

The product’s detail page shows exactly which factors lowered the score.

Yes. Stock is checked live — a product that’s out of or low on stock is flagged. Price changes are detected from a daily price snapshot, so if a product’s price changed around the time its conversion dropped, you’ll see it on the detail page (this builds up over a few days).

Click any product to see its full story: the views → add-to-cart → purchase funnel, a conversion-rate trend chart, revenue impact (lost this period, per month, per year), live inventory and per-variant stock, its health score with the factors behind it, and any active alerts.

Three things, all on the Pro plan:

Compare products — put any two products you monitor head-to-head over the same period. See which earns more, converts better and makes more per visitor, with a 🏆 winner and a per-variant breakdown.

Compare periods — take one product and compare the last N days against the previous N days, so you can see what grew or slipped, and which variant drove the change.

Compare sets — group your products into named sets (e.g. “Summer line”) and compare two sets head-to-head, with a 🏆 winner and a per-product breakdown of what drives each set.

A set is a named group of your monitored products — your own grouping, not a Shopify collection. On the Compare sets page, give the set a name, tick the products to include, and save. Create two or more sets to compare them. Only products you monitor can be added, so the numbers are always accurate.

Only the products you’ve added to the app — those are the ones we collect view, cart and purchase data for.

The comparison pages are visible on every plan with sample data so you can see what they do. Live comparison of your own products is a Pro feature — upgrade to swap the sample data for your real numbers.

A fair way to compare two products of different size: revenue ÷ visitors, scaled to 1,000. It strips out how much traffic each one got, so you can see which product earns more from each visitor — not just which got more clicks.

Yes, on paid plans. In Settings you can tune the conversion-drop alert threshold (20/30/40%), the comparison window, the minimum traffic before a product is judged, and the low-stock threshold, plus turn the weekly email digest on or off. Free plans use sensible defaults. The statistical-significance test always stays on, so tuning sensitivity never floods you with noise.

Yes — both paid plans start with a 7-day free trial. You're only charged from day 8.

Nothing is deleted. Your oldest-added products up to the new limit stay tracked; any extras are paused (kept, but not monitored or alerted). You'll see a banner on the Products page, and you can remove products you no longer need or upgrade to track them all again.

On paid plans, a once-a-week summary of the products that need attention — what dropped, by how much — sent to your store's email address.

Yes. Every digest includes a one-click unsubscribe link, and you can re-enable it any time.

Only what's needed to measure conversion: product IDs, event types, timestamps, and aggregated daily counts. We do not collect or store customer names, emails, addresses, or payment details.

Raw events are kept for about 60 days; aggregated daily stats follow your plan (30 days on Free, 12 months on paid). Everything is removed when you uninstall the app.

Yes — data is encrypted in transit and at rest, and every request from Shopify is cryptographically verified before it's processed.

Data only appears once shoppers actually view, add-to-cart, or buy that product. Views and add-to-carts show within seconds; conversion rates and alerts need a little activity to build up.

Purchases are recorded from new orders placed after the app was installed, and the order must be completed (a saved draft order won't count). Give it a few seconds after the order is created, then refresh.

That's expected — the app starts measuring from install, so trends and alerts get more meaningful over the first week or two as a baseline builds.